It's Not Just Our Name...
Corporate Identity / Branding Services
Your brand is the single most important piece of marketing real estate you own. No matter how many locations or employees you have, how profitable you are or how you measure up against any other yardstick of success, your corporate brand is the way you are perceived by your customers, your vendors and the general public. Large corporations expend enormous resources to develop, protect and market their brands.
The fundamental component of your brand is your logo. It is a graphic encapsulization of what your company is all about. It must be recognizable, distinct and memorable. It should trigger immediate recall. Think about the golden arches of McDonalds, the red concentric circles of Target, and the stylized globe of AT&T. These companies have each developed a distinctive corporate identity. You can see their symbols, without the seeing the company's name, and know exactly who it is. Furthermore, you know what it represents (fast food, merchandise, communications), and it may or may not elicit emotions or associations (unhealthy food, reasonable prices, thank heavens for unlimited texting). Developing a recognizable corporate identity is a crucial task that we embrace and are passionate about.
Even for much smaller companies, the corporate logo is critical. It must be adaptable to all kinds of applications. It needs to look good on business stationery and forms, signs, coffee mugs, uniforms, trucks, on video and web pages and anywhere else you might imagine. It corporate logo has to reproduce well on a copy machine and on the receiving end of a fax machine. Since your brand's logo is on everything, you will be making a significant investment in it. Your logo's design must stand the test of time, so that it never looks dated. A trendy logo will need to be redesigned too soon. There is no substitute for professional corporate identity design. It is literally the foundation of everything else that you do.
Oftentimes, the corporate identity includes a tagline, which is a succinct phrase that helps to further define the identity. AT&T's "your world delivered" is an example of this, and there are many, many more.
Strategic Marketing has designed many corporate logos for clients over the years. Sometimes, a logo just needs some minor modifications or enhancements to give it new life. Other times, a complete brand overhaul is the best course of action. Whether you are starting from scratch, refining an existing corporate identity or undertaking a complete overhaul, Strategic Marketing has the experience to guide you through this critical process that all too often does not receive the level of attention and expertise it deserves.
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