It's Not Just Our Name...
Concept / Campaign Development / Copywriting
What is your message? What is your company's competitive advantage? What is your competition doing? Who is your typical customer? What is your target market? What past marketing efforts have succeeded? Which ones have fallen short? What segment of the market do you feel you not reaching? These are among the many questions we ask when we begin the process of developing a campaign.
We take the time to get to know you and your business. Even companies in the same industry can have radically different marketing needs, and we know that your culture and objectives are unique. We evaluate your existing materials and previous campaigns. We research your competition and the demographics and psychographics of the markets you need to be targeting. We analyze all of this information and define your positioning statement. This is the platform from which your campaign will be created. Parameters and objectives are set, and then our creative team of designers and writers really comes into play. What is the message, and how do we deliver it? Who is our audience? Is the message serious and straightforward, or humorous or edgy? Is this a single-medium campaign or multi-media? How will the message work on radio, TV, print, direct mail and other media? All of these questions and many more factor into the concept, which carries through to every TV and radio spot, print ad and billboard. Our writers and proofreaders make sure that every word is spellchecked and grammatically correct. The result is a unified, coordinated effort, with an appealing, on-target message and call to action that delivers results.
You may be considering an agency that specializes in your industry. Certainly they know how to talk the talk. But we have observed that over time, their work starts to look the same, and they might even start syndicating the campaign you paid for to other clients in different cities. In fact, the new campaign that you think is being custom-created for you could really be a recycled one. We're not saying it won't work well. All we're saying is that you need to be sure you know what you're getting and that you are not being tricked into paying campaign development fees for a campaign that already exists. Or you can call us and get one that doesn't come off a factory assembly line and actually fits your needs.
Examples of successful campaigns we have developed can be seen on this website. We invite you to take a look, then give us a ring. Strategic Marketing is all about taking on new challenges and looking for opportunities to stretch creatively. We may not know your industry right now, but we are known to be very fast learners.
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Get into the game - call or email us today to see how we can take your business to the next level. It's your move!
We welcome the opportunity to discuss a custom strategy to help you achieve your goals & encourage you to contact us for a consultation. 
