Lead Generation
Most of our clients rely on their television and radio commercials to generate leads for new
business with a strong emphasis on achieving and maintaining a low cost per lead. This is an area in which Strategic
Marketing excels. We have developed proprietary lead tracking systems to analyze data from a
variety of sources to be sure advertising dollars are being utilized most effectively.
It was once said, "I know half the money I spend on advertising is wasted, but I can never find out which half"
Media buying has become more scientific, and technology has made a big difference in our
ability to measure results; but there are still companies out there throwing money at whatever
they think might work, hoping something does and ending up not sure what they did right or
what they did wrong. Strategic Marketing refuses to accept the premise that wasteful spending is
necessary, and we make every dollar count by constantly fine-tuning advertising schedules to
minimize cost per lead and maximize return on investment.
