It's Not Just Our Name...
High Quality & Creative Direct Mail Pieces to Attract New Customers & Retain Existing Ones.
Direct mail is arguably the most intrusive, most measurable of all media. Someone might not turn on the TV all day or pick up a newspaper, but most people do go through their mail. If your direct mail piece is in there, it will be seen. But if it does not seize the recipient’s attention in about one second, it will get tossed in the trash. We have dedicated staff who are passionate about developing creative direct mail pieces that will be effective and drive new business.
A direct mail piece professionally designed by Strategic Marketing will definitely get noticed. We have a certain proprietary formula we developed to ensure the best possible return rate, and we make sure that your message gets right to the point. It is no secret that your message must contain a strong offer that will trigger immediate action on the part of the consumer. If there is no offer, there is no impetus for the recipient to respond.
Aside from the message, the single most important element of a successful direct mail campaign is the list. Most companies these days keep a database of existing customers, past customers, prospective customers, vendors and suppliers and so forth. If you don’t already do this, you need to start building it now. These contacts are going to be predisposed to noticing your message, and targeting them will increase your percentage of repeat business. These people are also potential referral sources for you.
However, mailing to existing customers can only go so far. Strategic Marketing works with a number of what we call “listologists” who are the best of the best list brokers to target appropriate groups of people to receive your message. Lists can be broken down geographically by zip code and carrier route. Recipients can be targeted by age, gender, income, marital status, children in the household, property value, and so forth. Specialized lists can be compiled, based on recipients’ hobbies and interests. This allows us to build an accurate direct mail database to target your audience. How many times have you received two copies of a direct mail piece addressed the same? This can happen if you merge two different lists. When we oversee a direct mail campaign, we make sure that the list has been purged of any duplicate addresses, potentially saving you a significant amount of money.
Direct mail can be very effective in reaching specific groups of people. We have found that a series of three or four drops to the same group of recipients has a compounding effect. Someone may not pay much attention to the first piece they receive, but then they read the next one and act on it. As is the case with any advertising campaign, frequency is the key to success, even in direct mail campaigns. Keep in mind that patience and consistent, repetitive messaging pays off over time. Strategic Marketing will help you plan and strategize your direct mail campaigns for maximum effect.
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We welcome the opportunity to discuss a custom strategy to help you achieve your goals & encourage you to contact us for a consultation. 
