It's Not Just Our Name...
Lead Tracking
It was once said, “I know that fifty percent of the money I spend on advertising is wasted; I don't know which fifty percent.” Certainly times have changed. Media buying has become more scientific, and technology has made a big difference in our ability to measure results; but there are still companies out there throwing money at whatever they think might work, hoping something does and ending up not sure what they did right or what they did wrong. Strategic Marketing refuses to accept the premise that wasteful spending is necessary, and we make every dollar count by constantly fine-tune advertising schedules to minimize cost per lead and maximize return on investment.
Most of our clients rely on their television and radio commercials to generate leads for new business with a strong emphasis on a low cost per lead. This is an area in which Strategic Marketing excels. We have developed proprietary lead tracking systems to analyze data from a variety of sources to be sure advertising dollars are being utilized most effectively. For example, by assigning each station a unique tracking number, we are able to identify which stations and programming are making the phones ring, bringing customers in the door and driving traffic to the client’s web site. All print ads and direct mail campaigns can also contain tracking numbers, giving us the ability to see how all of our efforts are performing and measuring up against one another. With our lead reporting, all the guesswork is removed from the equation. You will know exactly what your advertising is doing for you, and any need to adjust budgets or allocations is made obvious.
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Get into the game - call or email us today to see how we can take your business to the next level. It's your move!
We welcome the opportunity to discuss a custom strategy to help you achieve your goals & encourage you to contact us for a consultation. 
