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Effective Print Design Services
While the proliferation of news web sites on the Internet is has certainly created some challenges for the print media, we believe that print is still very much a viable and effective way to advertise. Certainly enough people are still subscribing to newspapers to make it worthwhile for the publisher; and for many people it is the first place they go to see who is having a sale, or where to rent an apartment or to shop for a new car. We offer effective print design services to convey your advertising message in various printed media channels. Predictably, younger demographics tend to get more of their news and information online, while many of their older counterparts have not yet fully embraced the technology and still prefer the printed version. Just about every newspaper worth reading has an online edition, and this gives advertisers even more options to reach news seekers.
Advertising space in the printed edition is sold in column inches. For instance, a 2 x 5” ad is two columns wide and 5 inches tall or a total of 10 column inches. (The column is actually wider than an inch.) Most newspapers work on a rate contract basis, whereby you agree to buy a certain number of column inches over the course of a year, and you get a per column inch price break. However, if you fail to buy enough ad space to hit your agreed quantity, the publication may recalculate your rate based on the quantity you did use and bill you for the difference.
Most major newspapers have zoned editions, which allow you the ability to geo-target. Not every section of the paper is zoned every day, but buying one or two individual zones makes sense for many advertisers and is less expensive than buying the full run.
Of course newspapers are not the only print medium. There are numerous consumer magazines and trade publications that target specific groups of people. If applicable, we will research appropriate publications and make recommendations.
Many advertisers feel that they need to have a strong presence in the Yellow Pages; however, the availability of information on the Internet has cut deeply into telephone directory usage. This trend will undoubtedly continue, and eventually (we think sooner than later) the Yellow Pages in print form will go the way of the dinosaur. Any placement in the Yellow Pages needs to be carefully evaluated. It is very easy to overspend in this very expensive medium, and you need to be absolutely sure that it is paying for itself many times over, just like any other advertising vehicle. When you are in need of creative print design services we know how to effectively get your message to your audience. Our graphic design team is equipped to provide you with the creative ads you seek.
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We welcome the opportunity to discuss a custom strategy to help you achieve your goals & encourage you to contact us for a consultation. 
