It's Not Just Our Name...
Highly Effective Public Relations Campaigns
Strategic Marketing has always recognized the immense value of publicity and public relations to the overall media effort, and we help our clients capitalize on opportunities for positive media exposure.
Generally speaking, a company’s public relations campaign should follow the same path as its advertising and marketing campaign and reinforce the advertising message. This is why you often see news stories about a new product at the same time you are hearing and seeing commercials for it. This is no coincidence…it is a carefully planned and orchestrated maneuver.
Most large companies have full-time public relations officers and staffs to cultivate relationships with the news media, develop with newsworthy items and pitch the stories. But if you don’t have those resources, you can depend on Strategic Marketing’s public relations agents. From media kit development and calendar planning to coordinating full-scale national news conferences and international press tours, you can put our wealth of public relations’ experience in this area to work for you.
In addition to the traditional news venues of television, newspaper and radio, the many new online channels for public relations present abundant opportunities for distribution of a news release. We still pitch stories to the media the old-fashioned way, but through our sister company SmartLink, our Internet public relations specialists deftly manage our clients’ online presence in this rapidly evolving and fascinating field. SmartPR uploads news releases through numerous online distribution channels with little to no filtering or alteration of content. This also has tremendous search engine optimization benefits.
While everyone hopes they are never the target of negative publicity, the reality is that an unfortunate event such as a scandal or accident must be dealt with. Public relations damage control is not an area for the uninitiated. The news media can be relentless. Anything you say can be turned against you. Your reputation is at stake. Right or wrong, you will judged by the way you handle the matter. A time of crisis can be a turning point, good or bad, for a company. Strategic Marketing will step in to help you get things under control, collect and disseminate appropriate information to the media and effectively mitigate the damage.
Promotions, Special Events and Trade Shows
While most marketing initiatives can be executed from your desk or laptop or even your smartphone, a lot of times you just have to physically get yourself and your product out in front of your audience. Depending on your industry, promotions, special events or trade shows can play a very significant role in your success. Most importantly, they all require planning and coordination with your other marketing efforts. For example, participating in a trade show is going to require having plenty of printed materials and advertising specialty items for giveaways on hand. A successful grand opening depends on media advertising and publicity. You should always be taking advantage of opportunities to get samples of your product in front of the right people. Fortunately, the founders of Strategic Marketing have strong backgrounds in the area of promotions and events, and we will enthusiastically help your company put its best foot forward when you are out in public.
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We welcome the opportunity to discuss a custom strategy to help you achieve your goals & encourage you to contact us for a consultation. 
