Meeting Your Needs... Exceeding Your Expectations
Whether you’re a large corporation with multiple offices or a small niche´ business just getting started, Strategic Marketing will work with you to ensure the media and the message are delivering the results you need within the budget you define.
Our services fall within the categories of Planning, Creative, and Relations
Strategic Planning
Our clients count on us to steer them in the right direction. We continually research and monitor the marketplace and your competition in order to provide you with informed advice and guidance. From business plans to focus groups to a full competitive analysis – we serve our clients best by first understanding their businesses inside and out.
Our media planning and buying philosophy is very straightforward…we spend your money as if it were our own. We diligently research available media venues and narrow them down to the ones that are the best fit for your objectives. Then we negotiate the best possible rates, placement and value-added. Once media schedules are placed, each client's campaign is monitored to ensure that ads are running as ordered. We constantly seek ways to increase reach, frequency and thus, efficiency of your advertising dollars.
Creative
For your message to stand out, it must be distinct, understandable and memorable, but most of all it needs to garner results.
At Strategic Marketing, the objective is to solve our clients' advertising and marketing communications problems. We can work with you on an individual project or develop and launch a long-term campaign, in print, broadcast, direct mail, outdoor or online. Our full-service graphic design department produces everything from full-color brochures and newspaper ads to banner advertisements and web sites. We have extensive experience in broadcast media production, from concept to completion, producing
countless television and radio commercials for a wide variety of clients over the years.
Public Relations
Strategic Marketing will help you capitalize on opportunities for positive exposure and where appropriate, synergize your public relations with your overall marketing efforts.
Generally speaking, a company's public relations campaign should follow the same path as its advertising and marketing campaign and reinforce the advertising message. This is why you often see news stories about a new product at the same time you are hearing and seeing commercials for it. This is no coincidence…it is a carefully planned and orchestrated maneuver. From media kit development and event planning, to coordination of national news conferences, press tours, online presence, and even the unfortunate circumstances of damage control, you can depend on Strategic Marketing.
