It's Not Just Our Name...
Web Site Design
It wasn’t so very long ago that hardly anyone had a web site. The companies that did, by today’s standards, had very primitive static sites. Today’s sites are much more advanced, and they have evolved to become full-blown interactive marketing vehicles with much more going on behind the scenes than most people can fathom. It was once a bit of a novelty to have a site. In today’s climate it is mandatory. People have come to expect it, and they won’t take you seriously if you don’t have an informative, professional-looking, useful site.
Strategic Marketing, in conjunction with its sister company, SmartLink, is prepared to build a site from scratch or make improvements to an existing site. While there are many companies that specialize in web design and can build a respectable site, they are usually not marketing focused. If you want your website to bring you new business, then you need the marketing influence throughout the design process. Our web designers work closely with our marketing specialists to make sure that your site is user friendly and coordinates with your other marketing efforts in addition to being technically sound.
However, there is much more to building a web site these days than knowing Photoshop and HTML. Your site needs to be searchable, and for that to occur, it must be optimized. The search engines are big databases of information that constantly seek and absorb more and more information by constantly combing through web sites. When someone searches for something, the search engine matches the keywords to the same words it found on web sites. There can be literally millions of matches, depending on the keyword. The matches that come up the highest on the list are the ones that have the most relevance. Relevance is determined by the search engine and is based on a variety of factors, including number of visits to the site and the age of the site. A fully optimized site is going to have a high relevance rating, and that is exactly what we make sure you get.
Any company who wants its web site to come up high on the list of matches, also known as the organic search results, must take certain specific steps during the design process to optimize the site. This is what is meant by search engine optimization. Strategic Marketing and Smart Link are fully equipped to make sure that your web site is fully optimized so that it ranks as high as possible in the organic listings. Done right, this is a process that occurs over time. Beware of any company who promises to take you to the top of Google overnight. They are more than likely employing unapproved methods that, when you get caught, will cause the search engine to de-list you. It’s like taking steroids: whatever immediate results you enjoy will be greatly diminished by the long-term damage you will suffer.
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Get into the game - call or email us today to see how we can take your business to the next level. It's your move!
We welcome the opportunity to discuss a custom strategy to help you achieve your goals & encourage you to contact us for a consultation. 
