South Florida Advertising Agency | Strategic Marketing
All About Strategic Marketing


quality service and integrity

We are an innovative traditional and digital marketing agency producing superior results for our clients. A mainstay in Palm Beach County, Florida since 1992, our client base extends beyond South Florida, across the U.S. and into Canada, fortifying our reputation as a full-service advertising agency known for superior account service, total transparency, high-quality creative work, performance-driven digital content and expertise in media buying and public relations.

Strategic Marketing, Inc. marked its 24th year in business in June, making us one of the oldest and most established full-service advertising, marketing and public relations companies in South Florida. We have been consistently ranked by the South Florida Business Journal as one of the largest agencies in South Florida, which includes firms in Miami and Fort Lauderdale.  Our longevity enables us to leverage our client’s strategy locally and nationally.

At Strategic Marketing, we are always on the lookout for the best and brightest candidates for positions on our staff. We encourage qualified individuals to forward their resumes, samples of creative work (if appropriate) and salary history/requirements for consideration to mmurphy@thinkstrategic.com.

We do offer a limited number of unpaid internships each year for college students seeking to fulfill course requirements in advertising, marketing, public relations or related fields.

Strategic Marketing, Inc., is an equal opportunity employer, and we place a high value on diversity.

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Who We Are

Terry Murphy
President
A native of St. Louis, Missouri, Terry graduated from the University of Texas at Austin with a Bachelor of Science in radio, television and film. Prior to founding Strategic Marketing, he spent some fifteen years in the broadcast industry, working for two radio and six television stations in various markets across the country. Taking the experience he had acquired in broadcasting, Terry founded Strategic Marketing in 1992 and began putting his skills to work for clients.
Mary P. Murphy
Vice President
With a diverse background encompassing radio station management, accounting, publishing and advertising, Mary brings to Strategic Marketing a unique blend of experience and abilities. She has been intimately involved in many aspects of the firm’s operations, including creative writing, public relations, accounting, media buying, human resources and other administrative areas. A native of Texas, Mary holds a BBA in management from Texas A&M University.
Chris Sommella

Media Director

Chris is a marketing professional with over fifteen years of media and management experience. After graduating from Florida Atlantic University with a degree in marketing, Chris entered the industry on the agency side, developing expertise in media planning and direct response advertising. He’s expanded his role over the course of his career to include client-facing responsibilities and account management, and has managed a diverse roster of clients, from financial institutions and lifestyle brands to consumer packaged goods and guitar manufacturers. Chris enjoys working closely with his clients to develop marketing and media strategies that will grow their businesses and take their brands to the next level.
Emily Harris

Director of Account Services

Behind every brand is a business. Emily believes that as an agency, it’s our job to grow both. With over a decade of marketing experience on both the agency and client side, she specializes in developing strategies for successful integrated marketing campaigns that span all channels. Emily appreciates award-winning creative, but finds producing bottom line results for her clients the most rewarding part of her career. Emily holds a BBA in advertising from Pace University in New York City.
Kathleen Smith

Director of Finance

Kathleen A. Smith joined Strategic Marketing, Inc. in 2014 as Business Manager. She provides all phases of accounting, oversees operations and human resources for the firm. She is a graduate of St. Joseph’s College Patchogue, NY with a Bachelor of Science in Accounting as well as a Certificate in Human Resources from Florida Atlantic University. Prior to joining the firm she worked for 15 years as Manager of Operations for a Long Island Dental Specialty Practice and 10 years in public accounting. While in public accounting she provided a variety of accounting, tax and audit services to small businesses, government, not for profit, construction and Common Interest Realty Associations (CIRA). Kathleen prides herself in giving back to the community. She is currently on the Finance Team at Christ Fellowship and a volunteer for Hospice of Palm Beach County. Kathleen’s philosophy throughout the years has been to provide quality and valuable work to clients.
Ross Goodman

Director of Technology

A native New Yorker. Ross is a graduate of NYIT with a specialty in web management. His experience has taken him from the East Coast to Silicon Valley and back again, handling global e-commerce brands, SEO, IT infrastructures and the ever-changing applications in web design programming. Ross’s love for puzzles and problem solving makes him a natural when it comes to coding and the fluid environment of technical interfaces.
Laurie Ashbourne

Creative Director

Laurie has more than 20 years of experience and has produced award-winning work for Walt Disney Studios, DuPont, The New York Times, the National Oceanic and Atmospheric Administration (NOAA), Proctor & Gamble and many niche businesses on the agency, corporate and non-profit sides. She is a graduate of Charles Morris Price School of Advertising and Journalism in Philadelphia, PA, founded by Ben Franklin’s Poor Richard Club, specifically devoted to the scientific study of advertising.
David Aviles

Media Manager

An Air Force veteran, David is a graduate of the University of Miami with an Advertising Account Management Degree. His dedication and drive for success lead to a National Student Advertising Competition title in 2012. His problem solving and ability to think quickly make him a superior media planner and buyer. His intuitive desire to achieve the very best for the client makes him an excellent addition to our team.
Brendan Carson

Account Manager

A born and raised resident of Palm Beach County, Brendan received a BA in English specializing in visual media and a minor in Japanese at the University of Florida. Upon graduation, he taught English for two years in Japan, where he acquired a taste for instant coffee and fermented soy beans, both of which would make most cringe. Upon his return, he re-entered the fields of his passion, Communications and Public Relations. He also dabbles in web design and development.
Ashley Boyle

Account Coordinator

As a graduate from the University at Buffalo, Ashley earned her Bachelor’s degree in Communication prior to joining the Strategic Marketing team. While residing in Western New York, her work experience consisted of customer service as well as FHA government claims processing and management. Ashley recently moved to South Florida to put her degree to use and begin working in the advertising and marketing industry. Between her education and experience, Ashley is able to assist with various business office tasks and content writing that contributes to Search Engine Optimization for Strategic Marketing as well as Strategic Marketing’s clients.