South Florida Advertising Trends Local Businesses Should Use
Consumer trends determine how businesses advertise their products and services, especially in South Florida. The lifestyles and travel behaviors of not only South Floridians, but also those who visit South Florida, play a crucial role in the success of local businesses. Regardless of which industry your business is in, how you market your brand and the advertising tactics you choose determine its ultimate success. Make sure your local business is knowledgeable of current South Florida advertising trends to ensure you’re getting the most out of your advertising efforts. Read on to learn more about South Florida advertising trends that can help local businesses maximize their overall marketing efforts to continuously grow their brand.
Take Advantage of the Global Market
South Florida is a destination that people from all over the world come to year round. This allows local businesses to remain profitable even when other parts of the U.S. are experiencing market declines. One of the South Florida advertising trends that local businesses can take advantage of is marketing to out-of-state travelers. Your business doesn’t have to be in the hospitality or tourism industry to appeal to traveling consumers. Just about any local business can expand their reach just by utilizing digital advertising methods. Digital advertising techniques, such as display or pay-per-click advertising, allow you to set geographical parameters on your campaigns so you can target certain consumers virtually anywhere. Depending on your business, you may choose traditional advertising methods instead. This could be out-of-home advertising in areas that are prone to seeing tourists, such as airports or local hotels. Both tactics can be effective in getting your brand in front of a global audience.
Pay Attention to Millennials
Advertisers and marketers focus a lot on millennials, and for good reason. According to U.S. census data, millennials total a whopping 75.4 million people, making this the largest generation since the “baby boomer” generation. In South Florida, millennials make up almost 25% of the population, which is likely to increase as more millennials from across the country are relocating to South Florida. Focusing on millennials is a crucial advertising trend that local businesses need to utilize. However, this may be easier said than done. While millennials are the largest generation, they are also the least loyal to brands. To remain successful, businesses need to acknowledge that advertising and customer service now go hand-in-hand. Tailoring your advertising messages to millennials while also going above and beyond in their customer experience is crucial. This includes paying attention to online reviews and properly managing your online reputation. Millennials are the most likely generation to find businesses using the internet first, and what others are saying about your brand online will either deter them from your business or encourage them to contact or purchase from you. Managing your business’s online reviews can help keep millennials loyal to your brand.
Keep Up with Social Media
South Florida is an active and social community for consumers, and it is a competitive market for businesses. In order to stay competitive, your business needs to be active on social media. Making sure your business is active on social media has many benefits. Not only does a social media presence increase your brand’s online visibility, it also opens the door to new advertising channels. Facebook, for example, allows you to target users based on interests, age and even recent life events. This gives your brand the power to connect with your target audience on a more personal level, and therefore, gives your brand the upper-hand when they need your product or service. Facebook is important, but for an overall successful social media strategy, your brand needs to be active on all channels.
Grow Your Business with South Florida Advertising Experts
Strategic Marketing is a full-service South Florida advertising agency that produces superior digital and traditional results for our clients. A mainstay of South Florida for over 25 years, we know what it takes to make businesses thrive in South Florida and beyond. Whether you’re a startup looking to establish your brand or a well-known business wanting to expand your customer base through innovative marketing techniques, we can help. Visit our website to see all that we offer or contact us today by calling (561) 688-8155.
