3 Elements of an Effective Pay-Per-Click Platform and Campaign

Is Your Pay-Per-Click Platform Getting You Results?

If your business wants to boost online traffic to your website and get more calls and form fills, pay-per-click (PPC) advertising might be the solution. PPC advertising can help your business reach more of your target audience and convert them into customers by bidding on specific search terms and creating compelling ad designs and landing page content. PPC can offer top ad placement almost as soon as your campaign begins. However, there are many considerations that go into PPC advertising in order for your campaign to be effective, and your pay-per-click platform itself is a major factor in your PPC campaign’s success. Below are three elements that make an effective pay-per-click platform and campaign.

Conversion Tracking

A lot of testing goes into PPC advertising, such as testing different keywords, ad copy, landing page content and applicable geo-targeting. This is why a pay-per-click platform should be able to track conversions based on campaign elements previously tested. This allows you to determine where your campaign performs well and where you need to re-evaluate or test other options. Tracking conversions will help you gain a better understanding of your customers, as well as helping to determine what to consider testing in the future.

Ongoing Optimization

Once you’ve performed tests and can track conversions, your PPC platform should offer ongoing optimization to continuously improve your campaign’s performance. PPC optimization can be a lengthy process, so a platform that optimizes automatically can save time and money. In order for your campaign to run effectively, a number of aspects will require optimization, such as location targeting, keyword selection and budget. Ultimately, you want your PPC campaign to not only increase website visitors, but more importantly, increase the number of visitors that take a desired action, such as a phone call or form fill. Ongoing optimization of your campaign will drastically help to achieve this.

Comprehensive Reporting

An effective pay-per-click platform should have comprehensive reporting and analytics. You should be able to track impressions, conversions, phone calls, clicks, form submissions and other web events. All of these factor into the success of your campaign and should be available for you to review at any time. You can also utilize this information in your other campaigns as well, such as with your search engine optimization (SEO) strategies, by focusing SEO content on terms and locations that seem to get more traffic and conversions.

Contact Strategic Marketing Today for Effective PPC Advertising

At Strategic Marketing, we have developed a proprietary pay-per-click platform that manages your PPC campaign across all major publishers, such as Google, Bing and Yahoo!. SmartClick offers conversion tracking, 24/7 optimization and complete accountability, all in a user-friendly dashboard so it easy for you to monitor your campaign’s performance. With SmartClick, you can track conversions back to the keywords that generated them, as well as record phone calls for quality assurance purposes. Our platform performs automatic optimization and budget allocation so you can be sure you your campaign produces the maximum return on investment. To learn more, contact us today by visiting our contact page or call (561) 688-8155 today.

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