What is Marketing Collateral?
Marketing collateral is the material designed to support your brand and deliver a message that your customers can easily identify and consume. It can be either print or digital material used to support a greater advertising message, such as encouraging consumers to contact your business or visit you location. All collateral typically incorporates your brand’s logo into the designs, and Strategic Marketing also has the expertise to create logos that reflect your marketplace identity. Strategic Marketing offers high-impact marketing collateral that will showcase your business concepts and set you apart from your competition.
Our collateral design services can be used in the development of:
- Business Cards
- Sales Sheets (such as one-sheets or infographics)
- Letterheads and Stationery Items
- Web Banners and Digital Display Ads
- Tradeshow Designs
- Point of Sale Displays
Uses for Your Collateral
Marketing collateral can be created for both business-to-consumer and business-to-business purposes, where it is often referred to as sales collateral. In either scenario, your collateral should communicate a unique and rewarding experience that the consumer or business would gain by choosing your company.
Why Strategic Marketing for your Print and Digital Collateral Needs?
The design and creation of marketing collateral is vital in any marketing campaign, regardless of the channel of media used. At Strategic Marketing, we know your collateral should not fall short of effectively conveying your brand story while capturing the attention of preoccupied consumers. Strategic Marketing knows the design tactics that create recognizable marketing collateral across the platforms that are best suited to meet your company’s unique goals. We create collateral that correlates with all other areas of your campaign to ensure the message of your brand is consistent across all channels. For more information, contact us today to see how your marketing and advertising strategies can benefit from collateral by Strategic Marketing.