When you’re launching a product, your end goal is probably to build awareness and grow your brand; obviously this is much easier said than done. As a full-service advertising agency, Strategic Marketing has experience in a vast array of marketing techniques that can contribute to your product launch and brand awareness success. Our strategies entail thorough market and consumer research, in-depth planning and strategic implementation that engages today’s savvy consumer.
The Phases of a Launch
Before launching your product, we will determine your objectives and provide our expertise on how to achieve the desired results. This can include everything from your sales and revenue goals to developing a new customer base. We will then create a plan designed to earn your product the most interest and provide your brand with the highest exposure. Our comprehensive product launch services and strategies include:
- Email Marketing
- Direct Mail Marketing
- Digital Display Advertising
- Social Media Marketing
- Public Relations
- Print Advertising
However, we don’t stop once the product is launched. Many launches fail when the momentum begins to fade. At Strategic Marketing, we treat the launch of your product with the same sense of urgency and importance throughout your campaign to ensure your brand and product continue to grow customer awareness. By incorporating your product launch campaign into predetermined marketing strategies, your new product will continue to make an impression on consumers long after the initial launch.
What You Can Expect by Partnering with Strategic Marketing
We develop product launch strategies that work in synergy with your existing marketing strategy. We will determine the most appropriate way to launch your product based on your brand’s values, marketing objectives and target audience. Contact Strategic Marketing today for the best chance of a successful product launch and to learn more about our comprehensive product launch strategies.