Search Engine Optimization – Strategic Marketing

Search Engine Optimization

Search engine optimization (SEO) is all about making sure your website and its content get visibility and prominence on search engines results pages (SERPs).  There are two primary approaches to search engine optimization: onsite SEO, which is technical work done on the backend of your website, and offsite SEO, efforts promoting your site across the web.

Basic SEO development should be implemented on every site to communicate with search engines. However, SEO is not just a one-time-only job.  It needs to be updated and maintained in order to build legitimacy for your business and relevancy for your products and services.  Once a site can be recognized by search engines, the challenge is to rank higher on the results page to become more easily found by users.

Why Does Your Website Need SEO?

Historically, most website traffic comes from search engines, and its share is trending upward.  In order for search engines to index your site quickly and easily, it needs to be built according to SEO-compliant technical standards, including intuitive design and clear labeling. Integrating SEO into your website is not only essential for visibility of search engines, but it also aligns with providing a good user experience for your site visitors, making it a win-win investment.

Why Strategic Marketing for SEO?

The team at Strategic Marketing includes SEO specialists that are experienced in covering all areas of optimization. Starting at the foundation of SEO, our web developers ensure basic optimizations are made on site, with continued implementation as site content is strategically added to promote your services.

We make an initial diagnostic analysis along with preliminary solutions to ensure everything is up to the latest SEO standards.  We follow with a plan-of-action designed to build up any weak points with relevant internal pages designed to resonate with audiences and search engines.  Search engine optimization can be enhanced by tapping into other forms of digital marketing, such as content, social media, directory listings, and review generation.

Learn more about the benefits of having a full-service marketing agency perform search engine optimization for your business by contacting Strategic Marketing today.