Services – Strategic Marketing

Services

A strategic plan keeps you focused on goals and objectives, lays out specific tactics and actions and serves as a roadmap to success.

All of our initiatives begin with an intensive research phase in which we identify the most relevant consumer insights, uncover micro- and macro-trends, study the competition and uncover market opportunities. These insights shape the strategic framework that directs our creative thinking.

  • Meticulous research
  • Clear analyses
  • Honest answers
  • Intuitive instincts
  • Compelling creative
  • Strategic solutions

These are the tools we use to build successful brands. More than industry buzzwords at Strategic Marketing, these phases bring a level of commitment and discipline, as well as a depth of experience, that few can match.

Toss away your preconceived notions about media. Strategic Marketing is all about connecting to the consumer through old ways, new ways and ways you may never have imagined.

We also understand that clients need the maximum return from their media investment. We treat your money like our own, working to get more out of every dollar through negotiation of best prices, placements and added value appropriate to your specific goals.

This is where our media knowledge, strong relationships and creativity help us to outsmart rather than outspend your competition.

Our media planning and buying is dynamic. Utilizing ongoing results analysis, we optimize programs to maximize results.

Public relations can offer a rapid connection for clients to their markets. Using traditional and innovative media channels, Strategic Marketing’s public relations campaigns penetrate markets, interest editors and audiences, shape public opinion, launch companies and deliver heightened market awareness for our clients.

Integrated public relations is a specialty of Strategic Marketing.  By delivering timely, key messages through the authority of the media, we craft information that your target audience can use, making them more than happy to pay attention.

As with most media delivery, technology has radically changed public relations campaigns and has opened an ongoing dialogue between companies and their clientele.  We will guide you through this integration so that your public relations helps you create positive and long-lasting connections to you target audiences, which includes customers, vendors, and employees.

Our creative approach is more than just something pretty to look at.  We take great pride in telling our clients’ stories in a way that is fresh and helps meet marketing objectives.  We realize everyone’s perceptions and tastes are different and we guide our clients with design that their customers will respond to.

We believe few things are more critical to a company’ success in the marketplace than its brand identity. Brand consistency is a panoramic experience for the consumer. From first glance to total loyalty, a great brand and brand experience stay on target, successfully connecting the brand to its consumer universe at every touch point.

Your brand name, logo, tag line, positioning, brand story, brand ideal and even your website URL address must work together to shape a real and successful marketplace identity. Fortunately, Strategic Marketing is prepared to help every step of the way.

From full-color brochures, print ads and billboards to direct mail to point-of-purchase displays and beyond, in today’s digital world there is still a need for supporting print material. However, we are more than just creators of amazing designs – we make sure every component works in synergy with your brand and messaging while simultaneously working to achieve your  marketing goals.

From concept and scripting all the way through post-production, the extensive experience of our team will shepherd your professionally-crafted content through the various formats required by different outlets.  Sure, production time can be expensive, but we carefully plan it to produce a variety of assets  all at once.  This not only saves valuable production time, it allows much of your material to be re-purposed for other applications, such as online or internal presentations.

Just about anyone can build a site that looks okay – some can even make one look amazing – but just like traditional creative, imagery alone can’t garner results.  Web design needs to look good, work well and, most importantly, it has to intuitively showcase what it is you’re trying to sell, so that there is no question in the consumer’s mind about what to do.

We design with a focus on marketing. If you want your website to bring you new business, then you need a marketing perspective throughout the design process.

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Strategic Marketing started as a traditional agency in 1992, but we have always been on the forefront when it comes to embracing  the new technologies that help businesses get in front of their prospective customers.  We take great care in making sure that your traditional marketing efforts work in synergy with your digital presence, and that you marketing and branding is communicated in a consistent and unified fashion.

It is not uncommon for websites to have many pages, interactive features, shopping carts and much more going on behind the scenes. Even if your company’s website doesn’t need to be complicated, there are many gears behind the scenes of a simple page that need to turn properly.  Today’s sites need to work on every device, from smartphones to tablets and even wearables.  Our team codes and tests every design to give your users the best experience.

Our web developers make your site function at optimum levels in order to convert visitors into customers.  By using comprehensive analysis and effective design, we make sure people know what to do when they visit your site.

Consumers today have an extremely  powerful tool when making a buying decision. By searching online, they often determine whether or not they want to do business with you just by how your company shows up in their search results.  A carefully planned and executed SEO strategy will help you show up when people are actively searching for your goods or services.

  • SEO is an investment in online visibility.
  • SEO targets consumers who are ready to buy.
  • SEO can funnel consumers into the buying cycle.
  • SEO is a long-term, budget-friendly strategy.
  • An investment in SEO can generate a steady and growing ROI for many years.

There’s no question that social media is here to stay. Some businesses find out the hard way that consumers are heavily influenced by and rely on trending news about brands and services.  Our social media strategists will get you set up and help you manage the social channels that are relevant to engaging consumers with your brand.

Whether it’s pay-per-click or those display ads that seem to follow you on every website you visit, we have tools that far surpass a basic AdWords campaign.  Our technology tracks conversions back to the keywords that generate them and optimizes the budget based on these results.

Your online reputation precedes you when it comes to the customer’s decisions.  Within a few clicks, potential customers are able to access hundreds of reviews and opinions about your business. Additionally, search engines such as Google now rank businesses with good reviews higher.  Our review and reputation management software allows you to take control of this with an easy-to-use management system. That will help you to build and maintain a robust and positive online reputation.

Strategic Marketing Services

If you can’t measure it, you can’t manage it.  With Strategic Marketing you’ll find a rare breed of creative agency that not only loves numbers, but also knows how to analyze and use the data to make your marketing dollars work more efficiently.

Our SmartDash tool allows access to all performance marketing metrics in one simple dashboard.

We track every lead and constantly readjust our processes so that the good leads vastly outnumber the bad.

We not only negotiate the best rates and placement of your media, we also conduct a thorough audit of every placement to ensure your ads run as ordered. In the event of a discrepancy, we make sure you get the proper make goods.